OLYMPIC DIGITAL TRANSFORMATION REPORT 2023
OLYMPIC DIGITAL TRANSFORMATION REPORT 2023
The Olympic Movement’s digital transformation is still in its infancy compared to other sports sectors.
In our Olympic Digital Transformation Report 2023, we examine the International Federations (IF) and the sports that will be represented at the Paris 2024 Olympic Games, providing expert and unparalleled insights into the Olympic Movement’s digital transformation efforts.
IN OUR LATEST DIGITAL TRANSFORMATION IN THE OLYMPIC MOVEMENT REPORT 2023 WE EXPLORE THE IMPORTANCE OF DEVELOPING THE OLYMPIC MOVEMENT THROUGH:
- MOBILE ADOPTION
- CAPTURING FIRST-PARTY FAN DATA
- FAN-DATA STRATEGY
- DATA QUALITY
OUR CONTRIBUTORS
GORDON TEMPLEMAN
Director of Commercial Operations and Communications
United World Wrestling
"Whereas, in the past, the majority of our interactions with fans were through third-party platforms, we're establishing a digital portfolio and CRM capability which allows us to offer a personalized fan experience"
ADRIEN DE CHEVEIGNÉ
Head of Digital Transformation
Union Cycliste Internationale
“By developing a centralized information system, we are able to ensure that every race event, result, and ranking is accounted for, while also managing our fan relationships."
OLALLA CERNUDA
Communications Director
World Triathlon
“Understanding how fans are consuming content, specifically sports content and what type of content they consume has become a priority for us"
